Advertising Confluence: Transitioning Marketing by A. Arora,S. Bacouël-Jentjens

By A. Arora,S. Bacouël-Jentjens

ads Confluence deals a special mixture of either conventional and modern social media puzzling over advertisements and built-in model promotions in the course of the global. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens compile articles that examine artistic social advertisements in US, France, and Tunisia and supply a large spectrum of advertisements confluence from either the constructed and rising international. individuals specialise in either empirical reports with useful software in addition to examinations of theoretical and methodological advancements within the box of ads reports. In all, they research the big variety of world and native ads suggestions, the intensity of built-in advertising communications, and the way forward for social media advertising.

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