Analyzing Political Communication with Digital Trace Data: by Andreas Jungherr

By Andreas Jungherr

This ebook deals a framework for the research of political verbal exchange in election campaigns in line with electronic hint facts that files political habit, pursuits and critiques. the writer investigates the data-generating methods top clients to engage with electronic companies in politically appropriate contexts. those interactions produce electronic lines, which in flip could be analyzed to attract inferences on political occasions or the phenomena that supply upward push to them. different factors mediate a twin of political truth rising from electronic hint information, resembling the clients of electronic companies’ political pursuits, attitudes or realization to politics. for you to arrive at legitimate inferences concerning the political truth at the foundation of electronic hint information, those mediating elements must be accounted for. the writer provides this interpretative framework in an in depth research of Twitter messages relating politics within the context of the 2009 federal elections in Germany. This publication will attract students drawn to the sphere of political communique, in addition to practitioners energetic within the political arena.

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